Review Detail

One of the reasons I listen to Lance Mason's advice
on how to pick up women is that, on first glance,
he doesn't look desirable to women
(like Paul Janka, Mystery, Matador, Gambler...
all of whom at least look like they fit an "attractive type"
that many women go for).
By his own admission (in an interview with Eric Disco),
he says that he always approaches women with a
"shit-eating grin" on his face.
I honestly think that this expression
is not ideal for approaching strangers.
It's sort of like a salesman who's forcing a tired smile on his face.
Instead, the research says it's better to let a smile take
3 seconds to creep up on your face.
Anyway, back to the topic at hand...

Lance's outfit looks forgettable and nondescript,
and looks like something one might wear
if you work in a cubicle and didn't have time
to change before going to the club...so he just put his hair
under a water faucet and wore his one-size-fits all blazer to the club.
So if Lance Mason picks up girls, then I can be pretty sure
it's not because he initially attracted the girls using his looks.
That's why I listen to his advice on inner and outer game.
His hair looks like it was inspired by a TV sitcom dad from the 1980's.

The (2nd to) last person
I'd go to for advice on fashion is Lance Mason.
I always think he looks like a schoolboy
who raided his dad's closet.
His suits and undershirts are always too large for him...
and they're certainly not tailored.
I would also suggest he (and all men) get his eyebrows manscaped,
and to get a tan. I personally don't like tanned women,
I prefer them fair skinned, but the research says
that women overwhelmingly prefer tall, dark men
(as you might expect...it's cliche for a reason).
Also, Lance is 43 now, and I'm 33, and men lose their skin color
as we get older...so tanning is a way to look more youthful.
However, if there's a woman reading this, the research shows the opposite:
men (most men) prefer fair-skinned girls to tanned girls--all other things equal.
This is not necessarily true if you're overweight or have uneven skin tone with lots of blemishes; since tanning can help to hide the above. But if a woman has great skin, then tanning it only renders her less attractive to most men.

P.S. If you're wondering who the last person I'd go to for fashion advice is,
it's Sasha (from Sasha Daygame). But it's possible Sasha dresses like that because he thinks it's funny. Or maybe he's trying to prove that it's still possible to pick up women even when you're dressed like that.