Methods of Persuasion: How to Use Psychology to Influence Human Behavior
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Nick Kolenda developed a unique way to subconsciously influence people's thoughts, like a puppeteer controlling behavior strings in a certain direction. Using cognitive psychology principles, he developed a 7-step persuasion process to control the behavior of others by influencing their thoughts.
The 7-step persuasion process follows the acronym, METHODS:
Step 1: Mold Their Perception
Step 2: Elicit Congruent Attitudes
Step 3: Trigger Social Pressure
Step 4: Habituate Your Message
Step 5: Optimize Your Message
Step 6: Drive Their Momentum
Step 7: Sustain Their Compliance
This book teaches you the psychology behind the steps and applying METHODS to influence people's thoughts, emotions, and behavior.
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If you have a question or problem, ask us:Table of Contents/ List of Topics Covered:
Acknowledgments
Preface
Introduction
Step 1: Mold Their Perception
- Chapter 1: Prime Their Mindset
- Chapter 2: Anchor Their Perception
- Chapter 3: Convey High Expectations
Step 2: Elicit Congruent Attitudes
- Chapter 4: Control Body Language
- Chapter 5: Create Behavioral Consistency
Step 3: Trigger Social Pressure
- Chapter 6: Emphasize social norms
- Chapter 7: Reveal Any Similarities
Step 4: Habituate Your Message
- Chapter 8: Use Repeated Exposures
- Chapter 9: Desensitize Negative Messages
Step 5: Optimize Your Message
- Chapter 10: Alter Their Evaluation
- Chapter 11: Tweak Your Message
Step 6: Drive Their Momentum
- Chapter 12: Provides Proper Incentives
- Chapter 13: Motivate Through Limitations
Step 7: Sustain Their Compliance
- Chapter 14: Make Favorable Associations
Putting It All Together
References
What You Get:
Book options include:
- Kindle $4.82
- Paperback $13.95
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