Captivology - The Science of Capturing People's Attention
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“Captivology” offers a new perspective and understanding of attention. Written by journalist, author, entrepreneur and investor Ben Parr, the book infuses current research on attention with interviews from over 50 fifty scientists and visionaries in order to show you:
- How attention works
- Why it matters
- How we leverage psychological triggers to draw and retain attention
This book aims to help you learn the secret to captivating your audience and succeed in your endeavors.
Beginner
- Kindle eBook
- Book
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If you have a question or problem, ask us:Table of Contents/ List of Topics Covered:
- Introduction: A Bonfire of Attention
- The Three Stages of Attention
- Automatically Trigger
- Framing Trigger
- Disruption Trigger
- Reward Trigger
- Reputation Trigger
- Mystery Trigger
- Acknowledgment Trigger
- Conclusion: The Influence of Attention
What You Get:
Book options include:
- Kindle $14.99
- Paperback $16.99
- Hardcover $23.34
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